Sports Style: Steph Curry

Photo by Beck Diefenbach/Getty Images Entertainment / Getty Images

“Look Good. Feel Good. Play Good.”

Steph Curry’s philosophy for fashion has definitely carried over to his play on the court.

But enough about the two-time MVP’s moves on the hardwood, it’s his moves off the court that have the fashion world starting to take notice.

From date night to red carpets, All-Star to Friday night walk-ups, Steph’s coming into his own style just as his game and celebrity is on fire.  But the great thing about his style is that it’s just like him, it’s super approachable. Dressing for a 6’3” frame is much different than a 6’9” frame, and Steph’s resulting style is more relatable than the flash and brashness of his #NBAStyle counterparts. He’s a superman dressed as a stylish everyman, thus making his appeal to designers and fashionistas alike extremely universal.

Like any modern NBA player, Steph also has to look out for his bottom line, you got it - his endorsements. He balances rocking his now-signature Chelsea boots with the latest street style kicks from Under Armour – as evidenced in his latest editorial with Parents Magazine (fun fact: Steph has helped Under Armour’s US footwear sales increase by 754%). Additionally, after Express signed him to be their first athlete brand ambassador, Curry takes extra steps to make sure he sports the Columbus-based retailer in his off-the-court look in addition to fronting their ads.

These high street brands are what makes Steph all the more likable and his hi-low style is all the rage because of it. Working with childhood friend and stylist Sheraine Robinson, Steph rides the line between superstar luxury, hip-hop streetwear and San Fran hipster, never veering too far one way or the other. My favorite of Steph’s fashion ensembles? When he rocked trendy internet retailer Everlane pre-game to the court one night, mixing it with Acne and Dior.

And while it’s upsetting to not see the MVP knocking down threes during the playoffs right now, we are getting another look at his style on the bench, a more dressed up “business” version of his signature hi-low street style.

Steph Curry: NBA MVP & Style MVP.

Here’s a look at some of Steph’s greatest hits:

Game Nights

Jacket, Cashmere Hoodie, Hat & Backpack from @everlane Jeans from @acnestudios Shoes from @dior Watch from @rolex #byslr #nbastyle #nbafashion #stephencurry Shot By: @jazmiyagi

See this Instagram photo by @byslr * 1,931 likes

Jacket: @repclothing / @fraternitybrand Shirt : @wcspbrand / @shoptradition Jeans: @zara Shoes: @fendi Backpack: @everlane #byslr #stephencurry #nbastyle #stephcurry #styledbyslr #jbl #nbafashion

See this Instagram video by @byslr * 1,451 likes

 

Appearances

@stephencurry30 styled in Express @byslr #stephencurry #expressmen #underarmour

See this Instagram photo by @byslr * 1,026 likes

Styled in Express.

See this Instagram photo by @byslr * 557 likes

 

Courtside

Blazer: #express Sweater: #brunellocucinelli Jeans: #ragandbonejeans Shoes #fillingpieces Watch: #davidyurman #nbastyle #byslr #warriors #stephcurry #stephencurry #nbaplayoffs2016

See this Instagram photo by @byslr * 783 likes

Game Day right.. #armani sport coat and tshirt #jbrand denim #deltoro navy camo chukka boot (not pictured) #rolex watch #nbastyle #stephencurry #byslr #stephcurry #nbafashion

See this Instagram photo by @byslr * 5,497 likes

And for an inside look at his style choices for the 2016 NBA All-Star game (in my hometown of Toronto!) watch this video here. (Ayesha’s cameo will have you cracking up). 

Athletes on Time's 100 Most Influential

time-100

I think it speaks to the power of sports that 10% of this year’s Time 100 Most Influential People list are involved in some sort of sporting competition. For the eight athletes (and two former athletes) on the list, it further speaks to the power of the individual in sports in innovating for the future.

Each of these athletes are shattering some sort of record - it’s not like Steph’s success on the court by himself and with the Warriors this year hasn’t been documented excessively by ESPN. Same with Spieth’s record year on the golf course. But what I love about the Time list is that they’re not including these record breaking athletes for stats they annihilate, they’re including them because of the cultural change they’re actively contributing to, a fact that each of them are very aware of it. Tony Romo’s quote about Speith sums up these athletes up perfectly, these athletes...

"...make you remember what our heroes are meant to look like. On and off the field"

These athletes are keenly aware of their role model status, whether they’re outspoken about their own relevance or trying to fly under the radar, and they’re leading their lives as examples off the field like champions they are. Steph has not only changed the way the basketball is played, but he’s also reinforcing how to live as a family man in front of the cameras. Ibtihaj is acutely aware that she’ll be the first woman at the Olympics to wear a hijab, and she’s additionally proud that she’s doing so as an American. (what an amazing political statement). Or Sania, who’s providing hope for billions of Indians who watched her take one broken singles goal and transform it into a truly dominating doubles career. And then there’s Rhonda Rousey, who, as in stated in a brilliant essay from Tina Fey, is helping redefine feminism and what it means to be a confident woman.

Another great thing about the athletes on this list is that their influence spreads across three of the five total categories (they’re represented in pioneers, titans and icons sections of the list. ). Sports, and specifically the power of the athlete, really does transcend the categories we typically place them in. And that’s why athletes are some of the most influential public figures we (and Time) know.

Read more:

Pioneers:Ibtihaj Muhammad

Titans:Steph Curry, Katie Ledecky

Icons:Ronda Rousey, Sania Mirza, Jordan Spieth, Usain Bolt, Lewis Hamilton

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See all the looks from these athletes and more on the red carpet at last night's at Time 100 Gala here.

Sports' Niche Award Shows

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Kids Choice Sports

Big Wheel races, high five challenges, giant bullies, and that iconic slime, the kids choice sports awards were all that and more. Tailor-made for kids' short attention spans (adults, don’t even try keeping up) the award show was an excellent showcase of two aspects of athletes lives we barely get to see 1) their kids and 2) their competitiveness in every day life. NBA golden boy Steph Curry swept three of the awards but was overshadowed by the night’s star, his daughter Riley. Steph’s teammates Draymond Green and Klay Thompson challenged USA golden girls Abby Wambach and Carli Lloyd in a Big Wheel race throw down, resulting in the girls smoking the two NBA champs. And leave it to Derek Jeter to almost get overshadowed by his adorable nephew, all while delivering the best advice to kids of the night:

“To all the kids out there: dream big, set your goals high, work extremely hard at it and surround yourself with positive people.”

ESPN Sports Humanitarian of the Year 

Heavily edited for tv - seriously, the entire show was a half-hour with a musical performance - the most important part of Sports Humanitarian of the Year Awards was that they actually aired on tv. First of its kind, this show honored the social impact of sports, from the teams who improve their communities every day, to the athlete pioneers using their platform to improve the lives of others. It was great to see You Can Play honored for the movement that they’ve created, and likewise Chicago Bulls Charities - truly a philanthropy leader for professional team charities around the nation. Cheers to ESPN for recognizing the power of sports as whole away from the actual competition.

The league specific awards

The NHL and NBA each held their own respective awards shows to different levels of success. The NHL’s show continued it’s tradition as a snoozefest, hockey players are too modest for these types of shindigs, with the exception of PK Subban (the NHL’s Mr. Charisma) and Jiri Hudler (who knew?). Still, it was great to see the players cleaned up and off the ice, something we rarely see.

The NBA’s show was produced by the NBAPA and continued to cement NBA players as Hollywood’s newest darlings (see: Steph Curry). BET only enhanced the show with spot-on musical guests, but the most glaring omission was actually by the guy not in the room, LeBron James. Both shows made major strides, but still have a ways to go.